How to use explainer videos to generate leads

Businesses are continuously looking for innovative ways to attract clients and turn them into leads. One of the best techniques is to develop an explainer video. These fun and quick videos that clarify complicated subjects will help people understand your product or service. This guide explains how to use explainer videos for lead generation and how to make them more effective.

What is an Explainer video?

These explainer videos (1-2 minutes) are an entertaining and informative way to learn more about a product, service, or concept. These videos communicate using spoken conversation, 2D animation, and motion graphics. These videos can break down complex concepts into smaller, more understandable pieces. This allows the folks you target to understand the topic better.

Why Use Explainer Videos for Lead Generation?

People are more likely to join if you use explainer videos to capture their attention and provide vital information. These are some of the top reasons why explainer videos are effective for generating leads:

  • They simplify complex topics so your ideal customers understand how your product or service can benefit them.
  • Motion graphics and 2D animation make explanation videos more engaging and memorable. This makes them intriguing and straightforward to remember.
  • Showing customers how your solution addresses a problem increases the chance they will purchase or sign a contract. This will help you attract more consumers.
  • Creating an explainer video is enjoyable and will increase your lead generation and exposure. Giving someone relevant knowledge is an excellent method to communicate.

Steps to Create an Effective Explainer Video for Lead Generation

Define Your Target Audience

Create an excellent explainer video by identifying your target audience. Research prospective clients' interests, requirements, and issues. Personalise your message to make it more personable and effective in addressing their needs. Knowing who you're targeting can help your videos attract clients.

Craft a Compelling Script

Explainer videos show what your script talks about. A straightforward and short statement is concise, direct, and focused on the main topic. Opening phrases should have catchy hooks. Next, outline the problem and explain how your product or service can help. Finally, provide an engaging call to action (CTA) that encourages readers to visit your website or submit a contact form.

Use Engaging Visuals

Visuals are essential for a compelling explanation video. Motion graphics and 2d animation will help you make your point and engage the audience. Images should support the text and emphasize critical topics. Bright colours, smooth transitions, and creative visual effects are all part of a great video. Remember to keep the information engaging and straightforward.

Incorporate a Professional Voiceover

Hire a skilled audio artist to make your explainer video sound professional. Choose a voice that matches your audience and message. Audio must be clear, expressive, and easy to understand to transmit information. The correct narration can make a video more exciting and focus-worthy.

Add Background Music

Add background music to your explainer video to make it more engaging. Video music should match the narrative, graphics, and tone. Maintaining a reasonable music volume is crucial. It might set the tone and enhance the video quality.

Strategies to Use Explainer Videos for Lead Generation

Embed Videos on Your Website

Explanation videos are a terrific way to boost website lead generation. You can enhance videos views by adding it to your site, product pages, or exit pages. Strategically inserting an explainer video on your website will engage visitors, keep their attention, and motivate them to act.

Use Videos in Email Marketing Campaigns

Explainer videos will boost email marketing engagement. Email recipients are more likely to open and click links with video content. Ensure the email has a clear CTA for your website or landing page.

Leverage Social Media Platforms

Posting explainer videos on social media expands your publicity. Facebook, Instagram, LinkedIn, and Twitter may boost video views and engagement. Sharing explainer videos on social media will improve website traffic and potential clients.

Use Video Ads

Social media video advertising on YouTube, Instagram, and Facebook can target a demographic and generate leads. Creatively direct a short, captivating ad with a clear call to action. The video must showcase product or service benefits. Video advertising will attract interested people to your website and generate leads.

Host Webinars and Online Events

Workshops and other online events are another great way to promote your brand using explainer videos. You can use the video to introduce the topic, emphasise crucial elements, or explain the main ideas. Webinars enable you to communicate with your audience more personally while offering relevant information and addressing questions. Signing up for your magazine or requesting a presentation may turn show-goers into leads.


Professionally prepared explainer video will boost a company's growth and customer acquisition. You can attract and motivate customers by clarifying complicated topics, keeping audiences engaged, and highlighting product or service benefits.

Explanatory videos help your video marketing and lead generation, whether you enjoy live-action, 2D animation, or motion graphics. You can start developing an explainer video immediately and get the business advantages.