2D Animation Company
in India
Character animation, flat motion graphics and illustrated explainers for B2B brands, training teams and product companies. Script, design, animation and voiceover in-house, delivered in 4–6 weeks.
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2D animation costs less than 3D, takes weeks less to produce, and is easier to change when your product, pricing or policy changes next quarter. For explainers, onboarding, training and product videos, that matters more than photoreal lighting. What 2D can't hide is weak craft: stiff characters, template icons and scenes that look like every other startup video.
That's where most 2D work goes wrong. Characters are pulled from stock packs, so your video looks like your competitor's. Scenes are animated straight from a script with no storyboard, so the pacing drifts. And the source files stay with the studio, so every small edit becomes a new quote.
We design every character and scene for your brand, lock the story in a storyboard and animatic before animation starts, and hand over the After Effects project and character rigs at the end. You can reuse the same characters across a whole series of videos without paying to design them again.
Selected work
Projects we've delivered
SpeedTrader — SaaS Explainer Video
SpeedTrader · SaaS / Fintech
Stock trading platform explained in 45 seconds
SpeedTrader — SaaS Explainer Video
SpeedTrader · SaaS / Fintech
Stock trading platform explained in 45 seconds
Emergent — B2B Service Explainer
Emergent Business Technologies · Telecom / SaaS
B2B communications service explained with 2D characters
Emergent — B2B Service Explainer
Emergent Business Technologies · Telecom / SaaS
B2B communications service explained with 2D characters
NiveshPe — FinTech App Explainer Video
NiveshPe · Finance
AI-based investing app explained in 60 seconds
NiveshPe — FinTech App Explainer Video
NiveshPe · Finance
AI-based investing app explained in 60 seconds
Investwizz — Explainer Video
Investwizz · Finance
Personal investing app launch video
Investwizz — Explainer Video
Investwizz · Finance
Personal investing app launch video
Venwind Refex — Safety Video
Refex · Energy
Site safety procedures animated for wind energy crews
Venwind Refex — Safety Video
Refex · Energy
Site safety procedures animated for wind energy crews
Unite by Statfinity — B2B SaaS Explainer Video
Statfinity · SaaS
B2B SaaS ELT tool product launch video
Unite by Statfinity — B2B SaaS Explainer Video
Statfinity · SaaS
B2B SaaS ELT tool product launch video
Our process
Watch how we produce an animated video
The same steps every 2D project follows, from brief to final delivery.
Video · 1:38
See all 7 steps
Everything included,
start to finish
Character Design & Rigging
Original characters drawn to your brand, then rigged so they can walk, talk, point and react across every scene and every future video.
2D Explainer Videos
60–120 second product and service explainers built around one clear story. For the full explainer package, see our explainer video service.
Training & Compliance Modules
Safety SOPs, onboarding and policy videos with recurring characters, so a 10-module course looks like one course.
Product & App Walkthroughs
Flat 2D versions of your interface, animated step by step. Easier to update than screen recordings when the UI changes.
Ad & Social Cutdowns
6, 15 and 30 second edits in 16:9, 1:1 and 9:16, cut from the master video so the campaign stays consistent.
Educational & Process Content
Complex processes, financial products and technical workflows broken into simple illustrated steps.
Brand Mascots
A mascot designed once and animated across videos, social posts and in-app moments. Can be exported to Lottie or Rive for UI use.
Source Files & Style Guide
After Effects project, character rigs, illustration files and a short style guide, so your team or any studio can extend the work.
Brands we've animated for
Which 2D animation style fits your video, and when to choose 3D instead
2D isn't one look. The style decides what the video costs, how long it takes and how easy it is to update later. Prices are typical Indian market rates for a 60-second video, not our quote.
| Compare | Flat motion graphics Shapes, icons and type | 2D character animation Stories told through people | Isometric Depth without 3D | Whiteboard Drawn as you watch | 3D (for comparison) When 2D isn't enough |
|---|---|---|---|---|---|
| Best for | SaaS features, data stories, ads, social | Onboarding, training, consumer explainers, series | Platforms, infrastructure, logistics, fintech | Education, processes, internal explainers | Physical products, machinery, architecture |
| What it looks like | Clean shapes, icons, UI and kinetic type, no characters | Original rigged characters acting out scenes | Angled illustrated scenes with depth | Hand-drawn lines revealed on a white background | Modelled objects with real lighting and materials |
| Typical 60s cost (India) | ₹40,000–₹90,000 | ₹55,000–₹1,20,000 | Between flat and character | Usually the lowest of the five | ₹1,20,000–₹2,50,000 |
| Production time | 3–4 weeks | 4–6 weeks | 4–5 weeks | 2–4 weeks | 6–10 weeks |
| Easy to update later | Yes — swap text, icons and screens | Yes, once characters are rigged | Mostly — scenes are built in layers | Yes | Harder — changes often mean re-rendering |
Flat motion graphics
Shapes, icons and typeThe fastest and most flexible 2D style. Without characters to draw and rig, budget goes into design and pacing instead. It's the right call when the product or the numbers are the story: feature launches, data-heavy explainers and ad sets that need many versions. It's weaker when you need viewers to feel something, because there's no one on screen to relate to.
2D character animation
Stories told through peopleCharacters make a video about a problem feel like a video about a person. They suit training, HR and consumer products, where the viewer needs to see someone like them in the situation. Most of the cost is up front: designing and rigging the cast. After that, new scenes and follow-up videos reuse the same rigs, which is why character animation works so well for a series.
Isometric
Depth without 3DIsometric illustration shows systems from an angle: data moving between servers, goods moving through a warehouse, money moving between accounts. It gives a sense of scale and structure that flat graphics can't, without 3D's modelling and render time. It needs more design time per scene than flat motion graphics, so it suits videos with fewer, richer scenes.
Whiteboard
Drawn as you watchWhiteboard animation reveals each idea as it's drawn, which slows the viewer down in a good way for step-by-step content. It's a strong fit for education and internal process videos. For brand and marketing work it can read as dated, so we usually recommend flat or character animation instead.
3D (for comparison)
When 2D isn't enoughChoose 3D when the viewer needs to see a physical object accurately: a machine's internals, a product's materials, a building before it exists. For software, services and ideas, 2D explains the same thing faster and for less. If you're unsure, send us the brief. We'll tell you which one your video needs, even if the answer is the cheaper one.
How we work
How a 2D animation project runs, in 4–6 weeks
You approve the story and the look before a single frame is animated, so there are no surprises at the end.
Brief & Script
We study your product and audience, then write and time the script. Two rounds of feedback before anything is drawn.
Style Frames & Characters
Five or six fully designed key scenes and your character set. This is where you sign off the look.
Storyboard & Animatic
Every scene sketched and timed to a scratch voiceover, so pacing is fixed before animation starts.
Rigging & Animation
Characters are rigged and scenes animated in After Effects. You review time-coded drafts.
Voiceover, Sound & Delivery
Professional VO, music and sound design mixed, then delivered in every format you need, with source files.
Straightforward pricing.
No surprises.
All packages include project management, revision rounds, and final file delivery.
2D Motion Graphics Video
₹55,000
Starting price
For feature launches, data stories and product videos told with shapes, icons and type rather than characters.
- Up to 60 seconds
- Script and storyboard
- Custom illustration and animation
- Professional voiceover
- Music and sound design
- Final MP4 in 1080p
- 2 revision rounds per milestone
2D Character Animation
₹85,000
Starting price
For onboarding, training and consumer explainers where the story needs a person on screen.
- Up to 60 seconds
- Up to 2 original characters, designed and rigged
- Script, storyboard and animatic
- Professional voiceover
- Music and sound design
- 16:9 master plus a 9:16 cut
- Character rigs and source files
Series & Training Packs
Custom quote
Starting price
For multi-video courses, campaigns and mascot-led series that reuse the same characters and style.
- Shared character set across all videos
- One style guide for the whole series
- Lower cost per video after the first
- Multiple language versions
- Dedicated project manager
- Staggered delivery to your rollout plan
Need a custom scope? Let's talk — we price every project based on complexity, runtime, and delivery requirements.
Questions about 2D Animation
How much does 2D animation cost in India?
A 60-second 2D video typically costs ₹40,000–₹90,000 for flat motion graphics and ₹55,000–₹1,20,000 for character animation in the Indian market. Our 2D videos start at ₹55,000 for 60 seconds including script, design, animation and voiceover. The biggest cost drivers are length, the number of characters, and how much lip sync and acting the scenes need.
How long does a 2D animated video take?
Four to six weeks for a 60–90 second video, from approved brief to final delivery. Flat motion graphics can be faster; character-heavy videos with lip sync sit at the longer end. You get a dated timeline before the project starts.
Should I choose 2D or 3D animation?
Choose 2D for software, services, processes and ideas. It's faster, cheaper and easier to update. Choose 3D when viewers need to see a physical product, machine or space accurately. If your brief could go either way, we'll recommend one before you commit.
Do I get the source files and character rigs?
Yes. You receive the After Effects project, the rigged characters and the illustration files with the final video. You can reuse the characters in future videos, with us or with another team.
Can you match our existing illustration style or characters?
Yes. Send us your brand guide, existing illustrations or mascot, and we'll build style frames that match them before animating. If you don't have a style yet, we'll design one for you.
What formats do you deliver?
A 1080p MP4 master in 16:9, plus 1:1 and 9:16 cuts for social where included. Captions are available as SRT files. Short loops and mascots can also be exported as Lottie or Rive files for websites and apps.
What clients say
Their creative approach, technical expertise, and responsiveness made collaboration seamless.
across 7 reviews
"It was a pleasure working with MotionCube. They created high-quality, visually impressive videos and has a great eye for what works for product launches. They were responsive, easy to collaborate with, and delivered exactly what was needed. I'd highly recommend to anyone looking for professional product launch or promotional videos."
Shantanu Jain · Founder, Statfinity
"Mr. Dheeraj was very good at understanding our requirements and created the best output as per our expectations."
Sarath B · Assistant Manager, EA & SCM, Venwind Refex Power Limited
"I was impressed by their dynamics and project management."
Viktória Lafferthon · Marketing & Communication Specialist, Operator One
"MotionCube Studio was accommodating to emerging ideas during content creation."
Ragotham A · Manager, Kirloskar Toyota Textile Machinery
"MotionCube Studio was dependable and delivered per the committed timelines."
Rekha M · Branding & Marketing Specialist, AI Insurance Solutions Co
"Working with MotionCube Studio was a seamless experience from start to finish"
Sahil Shrivastava · Social Media Manager, NiveshPe
From the blog
More on 2D animation
12 Creative Ideas for Explainer Videos
Twelve explainer video formats worth considering — interactive video, animated characters, stop-motion, live-action hybrids, whiteboard, metaphor-driven storytelling, testimonials, gamification, 360-degree, infographics, behind-the-scenes, and minimalist design.
5 Explainer Video Styles to Elevate Your Brand
Five explainer video styles — animation, stop motion, live action, whiteboard, and animated infographics — with a framework for picking the one that fits your brand, budget, message, and audience.
The Step-by-Step Process of Producing an Animated Explainer Video
Most animated explainer videos follow seven stages — discovery, scriptwriting, storyboarding, design, voiceover, animation, and delivery. Here's what happens at each stage and why the order matters.
Ready to brief your 2D animation project?
Tell us about your project. We'll get back within 4 working hours with a plan and a ballpark estimate.