Our process
How we make animated videos: Our 7-step production process
Every explainer video, motion graphics video and product demo animation we make follows the same seven steps, from the first brief to the final file. Watch the quick video to understand better.
Step by step
The 7 steps of animated video production process
You see the work at every stage, so nothing in the finished video comes as a surprise. Select a timestamp to watch that part of the video.
- ▶ 0:09
Creative brief
We start by getting to know your company, your product and the people you want to reach. The brief pins down who the video is for and what it needs to say — everything after it builds on this.
- ▶ 0:20
Script
We turn the brief into a script: a clear, simple story that gets your main message across. Most of the thinking behind a good explainer video happens here.
- ▶ 0:30
Storyboard
We sketch the script scene by scene, so you can see how the video will play out before any animation starts. Changes are quick and easy at this stage.
- ▶ 0:42
Visual design
We design the illustrations, characters, app screens and charts your video needs, all matched to your brand. You see the look of the video before it moves.
- ▶ 0:56
Voiceover
We send you a shortlist of professional voice artists, and you choose the voice and tone that suits your brand and your audience.
- ▶ 1:05
Animation
With the designs and storyboard approved, we bring everything to life — turning still artwork into smooth, engaging motion.
- ▶ 1:16
Sound design and delivery
We add music and sound effects, polish the final details and send you the finished video files, ready to publish.
Full video transcript
Show
[0:00]You want to make a video with us? Here is exactly what happens between our first conversation and the final delivery. Let's break down the production process.
[0:09]Step one is the creative brief. We gather the specific details about your company, your product, and your audience so we know exactly who we are talking to and what we need to say.
[0:20]In step two, we move to the script. We turn those early insights into a clear, straightforward story that communicates your core message.
[0:30]Step three is the storyboard. We sketch out the script scene by scene. This creates a visual blueprint so you can see exactly how the video will unfold on screen before any animation starts.
[0:42]In step four, we establish the visual design. We design custom illustrations, characters, app interfaces, and data charts, ensuring every graphic accurately represents your brand.
[0:56]Step five is the voiceover. We share a selection of professional voice artists so you can choose the right voice and tone for your story.
[1:05]In step six, we begin the animation. We take the approved designs and storyboards and bring them to life, turning static artwork into a fluid, engaging visual experience.
[1:16]Finally, step seven is sound design and delivery. We add music and sound effects, polish every detail, and deliver the finished video files.
[1:26]And that is our complete process. Seven clear stages from the initial idea to the final frame.
Where we use it
The same process behind every explainer, motion graphics and product demo video
Whatever the format, you get the same steps, the same check-ins and the same attention to detail.
Every great animated video starts with a brief
Tell us what you want to explain, who it's for and when you need it. We'll reply within 4 working hours with a plan and a ballpark estimate.